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What were the original intentions behind the BankingHub?
Initially, the aim of the BankingHub was to actively share zeb’s knowledge, information and opinions with interested recipients and the entire banking industry. Given the strong target group orientation of the offer, we considered this type of content marketing, which is characterized by a high degree of expertise, ideal for zeb. We wanted to provide our authors with a platform to position themselves individually on various topics.
Last but not least, the early years of the BankingHub were also heavily influenced by the rapidly growing relevance of digital topics. More broadly, these were the years in which banks increasingly set themselves a clear “digital agenda”, and of course zeb wanted to support this trend.
The BankingHub today
Over the past ten years, we have developed into a central news platform for experts and other interested people who want to stay in the loop with all things banking. The relevance of all facts and the quality of our content are our top priorities, and we deliberately refrain from posting advertising content. The article format featuring illustrative graphics (we have now published approx. 1,700 articles on bankinghub.de and bankinghub.eu) has proven to fit perfectly with the high level of professionalism that we and zeb as a whole strive for.
To mark the anniversary, we have created a video (in German) in which we look back at the beginnings of our BankingHub.
If you are interested in an interview or guest article with us, feel free to send us an e-mail to bankinghub@zeb.de. We are looking forward to continuing to inspire you with exciting articles and interviews in the years to come!
